Since its inception in 1967, Trader Joe’s has practiced what is commonly known as cultural capitalism. The store takes pride in selling organic produce, diverse brands of items, and guilt-free food in a local store layout. In certain areas of America, where consumers can afford to eat more healthily, the practice of Trader Joe’s is especially appealing.
However, as the general population shifts towards the unique food culture, Trader Joe’s is becoming more commercialized. In order to cater towards more regions, Trader Joe’s is establishing more stores. They are also creating more opportunities for other business by partnering up with different producers to sell their products. With rising profits and influence on an economy scale, Trader Joe’s appears to be tending away from the idea of a local atmosphere.
Although Trader Joe’s is continually expanding their market, they still hold true to their business ethics. At the front counter of every store is a survey card for customers to voice their comments and concerns. They value the transparency of information about product quality, origin, and packaging methods. The monthly newsletter, The Fearless Flyer, formally expresses their insights as a grocery store.
In comparison to other stores under similar producer ethics, Trader Joe’s is on par with the others. Whole Foods, another major grocery store committed to organic produce, is slightly larger, but more expensive. Sprouts, a smaller chain of stores, offers more unpackaged, fresh stocks of items.
These unconventional local grocery stores are all growing at similar rates. With Thanksgiving and the Holidays approaching rapidly, families are on the move to purchase food. This year, try something different and shop at these small businesses for a healthier, more ethical choice.
