By Katherine Rasmussen
Blind bag toys and collectibles are quickly turning into one of the biggest microtrends on social media, thanks to the success of brands like Pop Mart. One of Pop Mart’s most well-liked characters are Labubus, a big-eared character created by Hong Kong designer Kasing Lung. What was originally a limited designer toy collection has now exploded into mainstream popularity, with themed series, limited releases and constant hype on all platforms, but at what cost?
At face value, these toys are harmless, small, furry and undeniably cute. Beneath the colorful packaging and playful designs is a cycle of overconsumption. Blind boxes are randomized products that encourage repeated purchasing. This leads to consumption that is based on the pressure and thrill of surprise, especially to complete a set within a series.
TRENDYNESS
Social media plays a gigantic part in fueling the microtrend. As it gets more popular on social media, more people are influenced to buy Labubus. Collecting them becomes a cycle of consumption where value is determined less by appreciation and more by rarity and popularity. As with most micro-trends, in a month or so the next viral trend will take over and Labubus will be forgotten.
AFFECTING THE ENVIRONMENT
Aside from the social impact, there are also environmental issues. The majority of Labubus are produced using non-recyclable plastics and they are packaged excessively in foil, cardboard and plastic—all adding to unwanted waste. Labubus aren’t biodegradable, meaning a single Labubu could be on this Earth up to 1,000 years. Once this microtrend fades, the Labubus won’t magically disappear and instead it will harm our environment.
While the artistic design behind figures like Labubu deserves recognition, the larger trend raises questions about sustainability, spending habits and the influence of internet culture on shopping behavior. It’s important to appreciate creativity without falling into the trap of mindlessly collecting trending items. Microtrends come and go, but the environmental and financial impact can stick around much longer.
